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I would guess that there are 3rd party companies who's business is to match cookie values behind the scenes to email / phone / address / demo data and re-sell i
by mrgreenfur 8y ago
I would guess that there are 3rd party companies who's business is to match cookie values behind the scenes to email / phone / address / demo data and re-sell it, or sell access to the aggregate db.
Hopefully a federal privacy law will clarify if this is legal at all.
- potatoyogurt 8y agoThat is basically LiveRamp's business model. There are other companies who do this as well. See https://en.wikipedia.org/wiki/Data_onboarding https://en.wikipedia.org/wiki/Data_onboarding