Obviously price per gigabyte isn't the only parameter. Things like latency, uptime and maximum throughput should also be specified. Densities in rural areas are

Obviously price per gigabyte isn't the only parameter. Things like latency, uptime and maximum throughput should also be specified. Densities in rural areas are lower, so the reasonable price per gigabyte will be higher. Ideally wholesale prices should be set before the infrastructure is built. Then telcos know what they get themselves into. -- In South Africa, DSL was never unbundled. But it's still in decline due to competition from 4G and fiber. -- IMHO a lot of innovative business models are built on zero rating. Based on what the article says about prices and your thoughts on innovation, zero rating may actually be a good thing.