This. "Our special deal for new subscribers has ended." And they'll sign up all the people who were on Google Fiber and want to continue having those speeds at

This. "Our special deal for new subscribers has ended." And they'll sign up all the people who were on Google Fiber and want to continue having those speeds at the new higher price point, which, of course, is only valid for the first 6 mos or a year, after which it increases to the new "normal" price.