From the the article in OP: > Soon, we will also open-source the whole product, WordPress-style. Anyone will be able to deploy their own version of Gumroad, ma

From the the article in OP: > Soon, we will also open-source the whole product, WordPress-style. Anyone will be able to deploy their own version of Gumroad, make the changes they want, and sell the content they want, without us being the middle-man.