Be that as it may, it doesn't mean its sustainable. Those "100% speed increases" were ISP's willing to lose some money to retain existing customers in select m

Be that as it may, it doesn't mean its sustainable. Those "100% speed increases" were ISP's willing to lose some money to retain existing customers in select markets, using their other profitable markets to subsidize them. I'm 100% for more competition in the quasi-monopoly ISP arena, however googles entree into the ISP market was just freshman exuberance. They were flush with lots of shareholder money and had young idealistic founders who figured they could "revolutionize the space" because they were smart and cared. Over the past few years, google has been shutting down all their naive money losing ventures and getting into the serious business of making money (ie. selling your personal info to the highest bidder).