> no real differentiating benefits other than size and brand recognition and maybe some vague “guarantee” to the customer. - scale - brand - customer loyalt

> no real differentiating benefits other than size and brand recognition and maybe some vague “guarantee” to the customer. - scale - brand - customer loyalty that's a lot of differentiation. more then 99% of the businesses in the world and more than even many public companies. (especially once you add the power gained from aggregating demand and supply which most of these companies have)