He explains this in the article. For the most popular musical acts streaming isn’t how they make money. It’s simply a means to advertise their music so they can

He explains this in the article. For the most popular musical acts streaming isn’t how they make money. It’s simply a means to advertise their music so they can make money by touring. If that’s the case no popular musical act is going to lock their music down to a single provider because the goal is maximum possible distribution. The bet Spotify is making with podcasts is that podcast creators will trade maximum distribution for ease of publication and a “large enough” base and Spotify will capture the long tail of podcasts. Personally I’m highly skeptical this is going to move the needle on revenue for them in the long run and more than anything feels more like a desperation play than a smart business strategy. Going back just one year the main bull case made by Scott Galloway was that Spotify would eventually own video on mobile. Clearly that’s not going to happen now that it’s apparent that space is going to be carved up between YouTube and Facebook. I think Spotify is eventually going to be acquired by a much larger company making a push into services after its market cap has been cut significantly.