after reading this article, i have come to view zero-rating as a form of branding. basically, the internet providers are trying to take a step away from the for

after reading this article, i have come to view zero-rating as a form of branding. basically, the internet providers are trying to take a step away from the forces of commoditization. once i viewed it that way, it's pretty predictable that the price for the same exact service will be higher than if zero-rating were disallowed.