I was following until "binary language and logic must be embraced as the new natural syntax for human interaction via our omnipresent devices" at which point th

I was following until "binary language and logic must be embraced as the new natural syntax for human interaction via our omnipresent devices" at which point the article seemed to abandon analyzing the motives of the ads, and went off on a rant somehow related to "binary logic", to which computers are apparently tied in contrast to more humane logic. Also, they threw in "the ultimate form of protest and rebellion is to declare oneself non-binary" which I think might be just a pun, but I'm not sure if they are being serious or not..