Isn't the point of fines to punish past bad behaviour? Why aren't there escalating fines if a company continues to not comply with rulings? I mean it is not a o

Isn't the point of fines to punish past bad behaviour? Why aren't there escalating fines if a company continues to not comply with rulings? I mean it is not a one time thing that can't be changed. Sorry for asking, I know next to nothing about how these laws work.