What am I missing? What, exactly, did Apple's marketing department do to hype (much less overhype) this announcement? It seems to me that there was a cryptic

What am I missing? What, exactly, did Apple's marketing department do to hype (much less overhype) this announcement? It seems to me that there was a cryptic teaser page on the iTunes site for 24 hours. It's hard to imagine a more low-key launch, other than silently adding the Beatles albums to the iTunes catalog. It seems to me that it is the tech media who need to have their meds adjusted.