> you are just diluting value of source brand "Source" is not the brand, it's the literal description of what most (all?) of these products and services deal w

> you are just diluting value of source brand "Source" is not the brand, it's the literal description of what most (all?) of these products and services deal with. The prefixes/suffixes make the brand. Having a very relatable/descriptive term like "Source" in that brand adds clarity.