4 ms·
The Wii is not a loss leader. Only the original xbox, ps3, and 360 are loss leaders. It's entirely possible for the kinect to be break even, or just barely loss
by icegreentea 16y ago
The Wii is not a loss leader. Only the original xbox, ps3, and 360 are loss leaders. It's entirely possible for the kinect to be break even, or just barely loss, in which case I think Microsoft is willing to take the hit for more mindshare/market share.
Maybe their PHB and marketing drones won't get that, but I think their real managers and marketing people (they have to have exist for the xbox division to get where they are) are going to see how valuable this is. I mean, MS threw an entire hardware generation as a loss-leader, I think they'll happily take a break-even to make Sony look silly.
- piotrSikora 16y agoYes, I completely agree with you... However, my point was that people who only buy Kinect (at break-even or some loss) without any intention of buying games or even console, cannot be the best thing (or even a good thing) for Microsoft, like dkokelley said.
- dkokelley 16y agoReread my original post. I said that the Kinect could bring innovation in other areas (beyond the Xbox), which in turn could sell more media center PCs, for example. I imagine that without the drivers, the Kinect would have remained a game controller novelty at best. I didn't intend to imply that the drivers would sell more Kinects or Xboxes.