Screen recording apps are fine if you want to go over how a small group of people use your website however the data is hard to analyse. Plain old Google Analyt

Screen recording apps are fine if you want to go over how a small group of people use your website however the data is hard to analyse. Plain old Google Analytics is a bigger deal when you think about it. Anyone that has this configured half decently where the IDs are provided by some backend server really has got the low down on how you use the website. Every aspect of 'engagement' can be recorded and reports made that don't entail watching through untold hours of 'user engagement'. It is a bit like spying in the modern age. In the olden days any intelligence agency could throw resources at tracking one individual of interest. However if you need a team of twenty people to stalk someone then getting the budget can be hard. They would have to be the 'Chairman of the Communist Leadership' or the leader of a striking union for that to be approved. In the modern era we all know how NSA et al. do it, surveillance on everyone and able to do a report on anyone deemed 'Communist' (or whatever). It isn't the 'everything on screen' you need to worry about as nobody except an intern is going to be looking at that. It is the half decent Google Analytics setups that are a far greater concern if you are terrified of marketing people. Yet nobody bats an eyelid to Google Analytics, the cookie notices say it is mostly harmless and just there for your own good. Luckily though very few companies are really that competent at Google Analytics. They may have people adding ever more bloat to Google Tag Manager for this to feed various things such as affiliate marketing schemes, however the people doing SEO are rarely familiar with web development and, not understanding the 'problem space', don't realise the possibilities.