Consumers don't generally have sufficient information to avoid bad actors. Classic market theory, especially in its pop culture form, seems to largely ignore in

Consumers don't generally have sufficient information to avoid bad actors. Classic market theory, especially in its pop culture form, seems to largely ignore information imbalance -- market efficiency presumes buyers can make informed decisions, but sellers have no incentive to provide buyers with honest and complete information unless they believe doing so will result in a sale. Regulations that address this information imbalance arguably make markets more efficient, and I tend to be suspicious of any anti-regulation argument which takes the form of "compelling sellers to disclose information to consumers will raise prices and is therefore anti-consumer."