Instacart waited over a week since news of this first broke to issue this kind of an apology and change their course - they only did so after Buzzfeed and the N

Instacart waited over a week since news of this first broke to issue this kind of an apology and change their course - they only did so after Buzzfeed and the NYTimes started to give the story more visibility. So not only was their decision to pay employees this way a conscious one, but so was choosing to respond not when they realized that their "contractors" felt screwed, but when too many of their customers would be aware of the issue and it became a PR concern. They can apologize all they want, that's fine. But apologies don't always necessitate forgiveness. An apology is a start, and their actions going forward are what will truly determine whether or not people should forgive them.