I've been in growth hack meetings (usually around customer acquisition and retention) this screams to me like a former PwC consultant came in and delivered PPT

I've been in growth hack meetings (usually around customer acquisition and retention) this screams to me like a former PwC consultant came in and delivered PPT presentation with some sort of finance speak of "Leveraging In-App Tips to Dynamically Improve Cash Flow via User Behavior Arbitrage" or some other such nonsense.