> her problem was that she was tasked with the very difficult goal of turning apple retail into a luxury experience akin to burberry and turn apple watch into a

> her problem was that she was tasked with the very difficult goal of turning apple retail into a luxury experience akin to burberry and turn apple watch into a must-have fashion accessory. she was to lay the groundwork for apple’s thrust into wearables, but she had very little control over the product And how, exactly, do you know that was what she waas tasked with? That sounds a lot like expectations that an outsider might have placed on her based on a quick glance at her bio, but you have no idea what her tactical and strategic objectives were.