4 ms·

As far as Microsoft is concerned, 3rd party drivers and applications are the best thing to happen to the Kinect. Remember the original iPhone pre-app store? Jai

As far as Microsoft is concerned, 3rd party drivers and applications are the best thing to happen to the Kinect. Remember the original iPhone pre-app store? Jailbroken apps paved the way for what is now the billion dollar iOS app industry. I don't think Microsoft is planning on running their own app store (at least not with the Kinect), but like with the iPhone, users "voiding the warranty" so to speak may usher in a wave of innovation in terms of accessibility and user interaction beyond the Xbox. Microsoft should know that watching what people do with the Kinect outside of the (artificial) design limits is one of the best (and least expensive) form of product-market research. Here's an idea for use that Microsoft could create and profit from: Kinect as a remote control for a media center PC. No more losing the remote or replacing batteries. That one's free, Microsoft.

lukifer 16y ago
Hopefully they see this as a business opportunity, and start selling official drivers for use with PCs. But given their track record and internal politics, somehow I doubt it. (Even if they do, you know it's going to be Windows-only).
- dkokelley 16y ago
  It will certainly be Windows only. I don't even know if Microsoft will open it up to 3rd party developers, but internally they could reposition and expand the Kinect and develop in-house products. I'm hopeful for the media center remote control applications.
piotrSikora 16y ago
Best thing? Microsoft isn't making money on selling Kinect (or Xbox, for that matter), they are making money on selling games for Xbox. How can making Kinect work without Xbox (and even without Microsoft's OS) can be a good thing for them? If this would let to increase in Xbox sales then sure, but the thing works without Xbox now, so I don't see why anyone at Microsoft should be happy about it.
- wccrawford 16y ago
  Source? Last I heard, someone estimated the cost of the parts in a Kinect at $56, which is quite a bit less than the $150 they sell for. Even with all the related costs, they're making pretty good money off every Kinect they sell.
  - piotrSikora 16y ago
    Simple Google search will reveal various sources quoting costs at either $56 (parts only) or $150 (manufacturing). Even if it would be indeed "only" $56 for parts, then you need to account for R&D, assembly, testing, packaging, worldwide delivery, marketing, not-so-small retailer's margin, import duty and VAT (where applies) and I'm pretty sure it would sum-up nicely to sub-$150. Also, this is something that I consider "common knowledge" and I cannot point you to any sources, but for years console makers (Microsoft, Sony & Nintendo) has been selling consoles for (or even below) the manufacturing costs to allow for wider adoption. From what I recall, Microsoft in the beginning was breaking-even after they sold at least 3 games for given console. That's why piracy is so big problem in the console world, not only is the console maker not making money, but they are actually losing money on pirates that only buy console.
    - icegreentea 16y ago
      The Wii is not a loss leader. Only the original xbox, ps3, and 360 are loss leaders. It's entirely possible for the kinect to be break even, or just barely loss, in which case I think Microsoft is willing to take the hit for more mindshare/market share. Maybe their PHB and marketing drones won't get that, but I think their real managers and marketing people (they have to have exist for the xbox division to get where they are) are going to see how valuable this is. I mean, MS threw an entire hardware generation as a loss-leader, I think they'll happily take a break-even to make Sony look silly.
      - piotrSikora 16y ago
        Yes, I completely agree with you... However, my point was that people who only buy Kinect (at break-even or some loss) without any intention of buying games or even console, cannot be the best thing (or even a good thing) for Microsoft, like dkokelley said.
EastSmith 16y ago
I guess they can sell lots of Windows 8 with the "Kinect Ready" tagline.

lukifer 16y ago

Hopefully they see this as a business opportunity, and start selling official drivers for use with PCs. But given their track record and internal politics, somehow I doubt it. (Even if they do, you know it's going to be Windows-only).

dkokelley 16y ago
It will certainly be Windows only. I don't even know if Microsoft will open it up to 3rd party developers, but internally they could reposition and expand the Kinect and develop in-house products. I'm hopeful for the media center remote control applications.

piotrSikora 16y ago

Best thing? Microsoft isn't making money on selling Kinect (or Xbox, for that matter), they are making money on selling games for Xbox. How can making Kinect work without Xbox (and even without Microsoft's OS) can be a good thing for them? If this would let to increase in Xbox sales then sure, but the thing works without Xbox now, so I don't see why anyone at Microsoft should be happy about it.

wccrawford 16y ago
Source? Last I heard, someone estimated the cost of the parts in a Kinect at $56, which is quite a bit less than the $150 they sell for. Even with all the related costs, they're making pretty good money off every Kinect they sell.
- piotrSikora 16y ago
  Simple Google search will reveal various sources quoting costs at either $56 (parts only) or $150 (manufacturing). Even if it would be indeed "only" $56 for parts, then you need to account for R&D, assembly, testing, packaging, worldwide delivery, marketing, not-so-small retailer's margin, import duty and VAT (where applies) and I'm pretty sure it would sum-up nicely to sub-$150. Also, this is something that I consider "common knowledge" and I cannot point you to any sources, but for years console makers (Microsoft, Sony & Nintendo) has been selling consoles for (or even below) the manufacturing costs to allow for wider adoption. From what I recall, Microsoft in the beginning was breaking-even after they sold at least 3 games for given console. That's why piracy is so big problem in the console world, not only is the console maker not making money, but they are actually losing money on pirates that only buy console.
  - icegreentea 16y ago
    The Wii is not a loss leader. Only the original xbox, ps3, and 360 are loss leaders. It's entirely possible for the kinect to be break even, or just barely loss, in which case I think Microsoft is willing to take the hit for more mindshare/market share. Maybe their PHB and marketing drones won't get that, but I think their real managers and marketing people (they have to have exist for the xbox division to get where they are) are going to see how valuable this is. I mean, MS threw an entire hardware generation as a loss-leader, I think they'll happily take a break-even to make Sony look silly.
    - piotrSikora 16y ago
      Yes, I completely agree with you... However, my point was that people who only buy Kinect (at break-even or some loss) without any intention of buying games or even console, cannot be the best thing (or even a good thing) for Microsoft, like dkokelley said.

EastSmith 16y ago

I guess they can sell lots of Windows 8 with the "Kinect Ready" tagline.