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you’ve not substantiated any of those criticisms, and frankly they’re so general in nature that they’d apply to practically any executive departure to some degr
by clairity 8y ago
you’ve not substantiated any of those criticisms, and frankly they’re so general in nature that they’d apply to practically any executive departure to some degree, so they lack insight.
what she did was increase sales per square foot by over 20% [0], expanded the retail footprint globally, and made the store experience more coherent/consistent. not too shabby but also not what she was hired to do.
her problem was that she was tasked with the very difficult goal of turning apple retail into a luxury experience akin to burberry and turn apple watch into a must-have fashion accessory. she was to lay the groundwork for apple’s thrust into wearables, but she had very little control over the product (ascetic watch bands and ear tampons... i kid, i love my airpods) and no control over strategy or logistics. unlike burberry, where change cycles with the seasons, apple cycles over many years. you just don’t have enough control and urgency to make the changes apple wanted. honestly, i don’t think anyone could have accomplished that goal.
[0] https://www.latimes.com/business/technology/la-fi-tn-apple-angela-ahrendts-20190205-story.html https://www.latimes.com/business/technology/la-fi-tn-apple-a...
- djrogers 8y ago> her problem was that she was tasked with the very difficult goal of turning apple retail into a luxury experience akin to burberry and turn apple watch into a must-have fashion accessory. she was to lay the groundwork for apple’s thrust into wearables, but she had very little control over the product And how, exactly, do you know that was what she waas tasked with? That sounds a lot like expectations that an outsider might have placed on her based on a quick glance at her bio, but you have no idea what her tactical and strategic objectives were.