I wonder if the common trend for Vietnamese restaursnts to have Vietnamese words in their names is as much about cultural pride as it is that there are so many

I wonder if the common trend for Vietnamese restaursnts to have Vietnamese words in their names is as much about cultural pride as it is that there are so many possibilities for puns, e.g Pho Real, Pho King, Pho Keene Great, Un Pho Gettable, Bun Me.