I think that the line "build something people want" is not particularly useful. It's been said that "marketing is the art of making people want what you have".

I think that the line "build something people want" is not particularly useful. It's been said that "marketing is the art of making people want what you have". There are plenty of examples of things that people didn't want because they didn't exist, from Coca Cola to Twitter. I never imagined that I wanted an ipod shuffle until I tried one and now I don't leave home without it. Had it never been made, I still wouldn't know.