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I don't think that's true; I think it's more accurate that she didn't do the right things to fix the problems created by her predecessor, John Browett. In a mer
by chipotle_coyote 8y ago
I don't think that's true; I think it's more accurate that she didn't do the right things to fix the problems created by her predecessor, John Browett. In a mere six months he instituted layoffs across the entire retail operation and alienated virtually everyone -- and while Apple seems to have fairly quickly recognized the damage, I don't think they've done what they needed to repair it. Ahrendts had a vision of Apple Stores as some kind of town square gathering space, and... what? I mean, if they want to put an espresso bar in a few flagship locations or something, that'd be fine. But we go to Apple Stores for specific reasons, namely, to buy Apple products, to buy accessories, or to get help with our Apple products. Ironically, I suspect a relentless focus on that would do a better job in fostering a sense of community, e.g., "we are mostly all here as happy Apple customers"; that's what the stores at least had an undercurrent of in the late 2000s.