Innovation includes factors like actually being able to manufacture the product at a price people are willing to pay. If something is worth at most $10, coming

Innovation includes factors like actually being able to manufacture the product at a price people are willing to pay. If something is worth at most $10, coming up with a novel way to do it for less than $10 is innovative; coming up with a way to do it for $1000 is just wasting time. It's easy to come up with crazy, impractical ideas. The essence of innovation is turning those ideas into sustainable, marketable, and thus profitable products.