I saw this question and dug up the following useful excerpts. It includes the 'fail safe' "9 Point Checklist for Implementing Guarantees:" https://capitalandgr

I saw this question and dug up the following useful excerpts. It includes the 'fail safe' "9 Point Checklist for Implementing Guarantees:" https://capitalandgrowth.org/questions/1541/have-money-back-guarantees-helped-your-sales.html https://capitalandgrowth.org/questions/1541/have-money-back-...