Money back guarantee is a good thing, go offer it. For a customer, it makes a purchase a no-brainer. For a seller, this is a good way to get rid of a toxic tran

Money back guarantee is a good thing, go offer it. For a customer, it makes a purchase a no-brainer. For a seller, this is a good way to get rid of a toxic transaction early without loosing a nerve. There will be some dudes who will try to exploit your pledge. But there is a trick: detect them early and use a more aggressive tactics. For example, when someone claims your product does not work and needs an immediate refund after 5 minutes since the purchase and getting a license key, you can politely suggest them to do a chargeback themselves via the bank, because well, the product has a trial and it just cannot stop working just after entering the license key. More often than not, such a customer will restrain from getting a refund and you will even get some respect points from them for doing a no-shit business.