The Unpersuadables by Will Storr. https://www.goodreads.com/book/show/18114379-the-unpersuadables https://www.goodreads.com/book/show/18114379-the-unpersuadab..

The Unpersuadables by Will Storr. https://www.goodreads.com/book/show/18114379-the-unpersuadables https://www.goodreads.com/book/show/18114379-the-unpersuadab... I found there were some very interesting and useful insights into the way our brain works. Disclaimer, I am only 2/3 the way through it.