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Ran a business selling one-time digital purchases for years and have talked with many, many other people with similar businesses. We're basically unanimous on t
by patio11 8y ago
Ran a business selling one-time digital purchases for years and have talked with many, many other people with similar businesses. We're basically unanimous on this: offer the guarantee, reap the marketing win, pull less hair out when dealing with very annoying customers. They have an attractive backstopping option if you don't offer the guarantee, which is calling up their bank and saying "Internet merchant didn't deliver as promised, give me the money back", which will get the refund anyhow and ding you on a fee (for processing the chargeback) and increment a counter at the payment processor that you very keenly do not want incremented above a certain number.
(Above comment in my personal capacity, not speaking as someone who is very professionally involved with that last clause.)
- anitil 8y agoGlad I ctrl-f'd your name - I was about to regurgitate my poorly remembered version of this from an old comment of yours.
- vivan 8y agoHow does this work in line with your views on registration systems? I'm about to be releasing a product which also is a one-time digital purchase and I plan on just having a generous guarantee. I was planning on having no licensing system because frankly it's more headache than it's worth - the target audience will be happy to pay for the product and people who don't want to pay won't be paying anyway. Do you think this is a fair assessment? Do you think it's worth having a very basic registration system or none at all?