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Forcing people to use a native app means they can inject ads without having to worry about being blocked by a browser extension.
by dx87 8y ago
Forcing people to use a native app means they can inject ads without having to worry about being blocked by a browser extension.
- dawnerd 8y agoAnd don’t forget tracking scripts too. Another huge reason.
- binarysaurus 8y agoMany users who use mobile adblockers will use one across the entire device (easy on rooted Android) instead of just a browser extension.
- airstrike 8y agoI'm pulling these numbers out of a hat, but I would wager users with rooted Android devices are below 1% of the mobile user base, and probably below 0.1% of the total user base including desktop.
- anonymousab 8y agoOn Android, it used to be the case that many ad blocking apps were just Proxy services.
- throwmeback 8y agoBlokada (https://blokada.org/ https://blokada.org/) acts as a VPN. It slows my connection speeds to a halt.
- asdff 8y agoAren't the majority of users on iOS or unrooted android?
- skinnymuch 8y agoHow many users have rooted Android? Especially people in the west who are worth a lot more to advertisers? It can’t be that high anymore. All the signals seem to be that rooting is trending down. I could be wrong of course as I have no hard data.
- delecti 8y agoCounterpoint, installing uBlock in Firefox is a piece of cake, but lots of apps don't work on rooted devices. I know there are ways to hide root from detection, but I don't care to ride that treadmill back and forth.
- srverma 8y agoIt's also a way for PMs who own apps to build habit-forming loops. If you download the app, you can send push notifications, deep link from email, etc. "Better experience" and all that, ultimately leading to more ad impressions or a purchases in-app.