3 ms·
You can probably grab the IDFA or the ADID with an app directly, and having a stronger linkage between an online identity/cookie probably makes the data more va
by smitty1110 8y ago
You can probably grab the IDFA or the ADID with an app directly, and having a stronger linkage between an online identity/cookie probably makes the data more valuable for advertising purposes.
- fumar 8y ago100% device IDs are deterministic vs cookies. Advertiser platforms (like Reddit) need to tell a compelling audience story and that requires a strong user identity graph.