Hmm. The way they measured this value is interesting. They tried to figure out how much money they would have to pay people for them to agree to stop using Fa

Hmm. The way they measured this value is interesting. They tried to figure out how much money they would have to pay people for them to agree to stop using Facebook for a period of time. The numbers were a bit startling to me at first: in the hundreds or even thousands of dollars. Suppose I said to you that there was a thing I used regularly, that I knew was bad for my health, but I felt compelled to keep using it. And the thought of abstaining from it was so difficult that I would give up hundreds or thousands of dollars to keep using it. What does that sound like? You could describe a drug addiction with exactly the same words. I'm not saying Facebook provides no value whatsoever. But I think the measurement in dollars is not purely a measure of value; it's part value and part compulsion.