Sounds related to the Baader-Meinhoff effect, where simply having a word in your vocabulary makes you much more aware of it in the future, to the point that it

Sounds related to the Baader-Meinhoff effect, where simply having a word in your vocabulary makes you much more aware of it in the future, to the point that it feels odd how often you're hearing it. https://en.wikipedia.org/wiki/Baader%E2%80%93Meinhof_effect https://en.wikipedia.org/wiki/Baader%E2%80%93Meinhof_effect