I think it must be more than that though. People in central and northern Europe have plenty of money as well and spend a fair amount on cars. Those cars tend to

I think it must be more than that though. People in central and northern Europe have plenty of money as well and spend a fair amount on cars. Those cars tend to be very different though. You'll likely see more luxury sedans, tuned Golfs etc. Pickup trucks are almost entirely non-existent. Business would get a sprinter that actually keeps stuff dry. I think at least part of it is feeling unsafe in a sedan with these giant trucks around you. There also might be a uniquely American affection for that type of vehicle and the image that goes with it, as well as a ignorance for climate concerns. More often than not when I see a vehicle with a American flag on it it's a pickup and certainly never a Prius.