I don't believe that designers can be automated out of the process. I made this service because after years of co-running a design agency, I saw an increase in

I don't believe that designers can be automated out of the process. I made this service because after years of co-running a design agency, I saw an increase in the need for logos, but a decrease in the willingness to pay for it. For bigger companies, it's no problem to hire a design agency to do their branding process. And yes, you can do more thoughtful and tailored design. We still do this at our design agency. On the other hand, there are lots of people who simple don't have the budget for a logo design process, don't have illustrator / photoshop skills, and just really want something nice for a good price. I tried my best to create an online, automated solution that's specifically made for these people, the freelancers, the side-hustlers, the startups.