There was a really good episode of "This Week in Startups" a while back with a psychologist who talked about this phenomenon: http://thisweekin.com/thisweekin-s

There was a really good episode of "This Week in Startups" a while back with a psychologist who talked about this phenomenon: http://thisweekin.com/thisweekin-startups/twist-episode-21-with-mark-goulston-bonus-3/ http://thisweekin.com/thisweekin-startups/twist-episode-21-w...