Some exceptions to the rule: Snapchat was made confusing on purpose[1], because its target demographics (teens) could adapt fast, but people used to more tradit

Some exceptions to the rule: Snapchat was made confusing on purpose[1], because its target demographics (teens) could adapt fast, but people used to more traditional UI schemes (their parents) had some friction using it. In that, just like Facebook's "college email only" lock-out at start, it was a feature, not a bug. [1]https://www.businessinsider.com/jeremy-liew-first-snapchat-investor-explains-why-the-app-is-confusing-to-use-2017-2 https://www.businessinsider.com/jeremy-liew-first-snapchat-i...