From the video you linked, it seems like the primary argument from the start against breaking them up is: * We can't because they made their services so they c

From the video you linked, it seems like the primary argument from the start against breaking them up is: * We can't because they made their services so they can't be broken and * They're smarter than the regulators so its no use trying. I feel like both of those are cop-outs, and to be unchallenged makes me wonder if the two talking have a vested interest in keeping the bigs together (one as a marketing professor and the other being an equity researcher... it seems like they're not ones to push too hard against the status quo). Point 1 seems silly - if the whole business is structured in such a way to be anti-trust proof, doesn't that mean the management is so worried about a real possibility of being broken up that they've been working to shield it? "Well they've centralized their revenue generation so there's no way to take it apart"? It seems incredibly possible to do so. Point 2 is tactical - and that can change at any time. With the generational shift starting to happen in politics, the argument that representatives and senators don't understand the business or their products will cease to be true. I'm sure there's plenty of people in the justice department that understand it well enough as well.