Also, would Instagram have become the force that it is without FB's marketing, site reliability, i18n and anti-spam muscle? Just the flawless logins where a new

Also, would Instagram have become the force that it is without FB's marketing, site reliability, i18n and anti-spam muscle? Just the flawless logins where a newly installed Instagram app recognizes that you're already logged in to Facebook boosted adoption likely. If you look at the press reports from around that era, Instagram's domination was far less assured - Color got tons of funding, PicPlz raised $5 mil, the press favored Hipstamatic, and every day a few new apps with their own twist on photo sharing would launch.