This. Too many clients (from an agency perspective) are implicitly given good advice "Your potential customer base isn't interested in this" but someone has to

This. Too many clients (from an agency perspective) are implicitly given good advice "Your potential customer base isn't interested in this" but someone has to ask "How do we get them to see it anyway?" They have forgotten that potential customers don't have to do business with them. They have options. Time for folks to re-read Seth Godin's "Permission Marketing", it seems.