This is not true, tracking is more prevalent than ever. Legislation and public backlash have forced service providers to ask before they track. However, advance

This is not true, tracking is more prevalent than ever. Legislation and public backlash have forced service providers to ask before they track. However, advancements in ML and commoditization of big data engineering solutions have made it easier than ever for more events to be tracked and more accurate profiling to be possible.