This trend of having new logos twisted into something repulsive may not be only a social or social media trend. Perhaps it is also the result of the current de

This trend of having new logos twisted into something repulsive may not be only a social or social media trend. Perhaps it is also the result of the current design fashion to create ever more abstract logos, seeking some ideal abstractions of the company/product's value proposition. The thing is, the more abstract a graphic is, the more open it is to new, and often repulsive, viewings. The original 1976 Apple logo [1] could not redily be mistaken or recast for much of anything other than Newton about to be hit on the head with an apple. The following logos are also pretty clearly the fruit, although the current one is getting pretty abstract. By the time you get to Slack's new logo, well, it's sufficiently abstract as to be essentially a Rorschach Inkblot Test -- anybody can overlay anything they want, and on Twitter, they will. Also, in these days of rapid change, adding yet another change, particularly to workplace items (as mentioned in the article), is just another piece of cognitive load that people don't need, and so will be a source of irritation, not pleasure. Tread carefully... [1] http://www.graphicart-news.com/interview-with-rob-janoff-the-designer-of-the-original-apple-logo/ http://www.graphicart-news.com/interview-with-rob-janoff-the...