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Pretty much the entire Tesla experience is a bunch of weird idiosyncracies. Not necessarily all of it is bad, even in some academic UX sense or whatever. But t
by doctorpangloss 8y ago
Pretty much the entire Tesla experience is a bunch of weird idiosyncracies. Not necessarily all of it is bad, even in some academic UX sense or whatever.
But there's definitely a strong correspondence between idiosyncratic experiences, personalities that find such experiences appealing, and personalities that actually buy expensive luxury goods. Most armchair QBs miss that last part.
Someone like you, who would scoff at this weird behaviour, will never buy a Tesla. So why do they care what you think? Some people, the people who actually buy Teslas, talk enthusiastically about the weird behaviours on the Internet, i.e. the most priceless form of viral marketing.
I'm not saying you're right or wrong. That's beside the point. I'm saying you could be right, but you don't really have a solution for, "Idiosyncratic stuff is what payers talk about."
- dragonwriter 8y ago> But there's definitely a strong correspondence between idiosyncratic experiences, personalities that find such experiences appealing, and personalities that actually buy expensive luxury good. Most armchair QBs miss that last part. Tesla has always sold itself as having a rapid plan to move from niche expensive luxury good to broad mass market everyman vehicle. Some Tesla cheerleaders seem to miss that point.
- AnthonyMouse 8y agoThe key to the mass market is to get the ownership cost down below what it is for gasoline cars. Make something which is cost competitive on total cost of ownership but still gives people social status for fighting climate change while going 0-60 in under five seconds and many people will forgive a certain number of idiosyncrasies. Which may produce enough customers and revenue to make the next refresh less exotic.
- atthestarbcks 8y agoSince when did 0-60 numbers matter so much? I bet most Tesla owners don't even know then acceleration numbers for their previous cars. Tesla puts it front and centre (being an advantage over some ICE), and now we hear it in every conversation. Tesla advertised it for their transport truck for crying out loud. Hate to break it to people, but 0-60 times aren't really relevant day to day, and a sub 5 second time in a $50k+ luxury car is not exceptional (the ~3 second times of the bigger models are another story).
- AnthonyMouse 8y ago> Since when did 0-60 numbers matter so much? I want to say since pony cars came out in the 1960s. Maybe earlier than that. > Tesla advertised it for their transport truck for crying out loud. It's actually more of a problem for large vehicles. If your car goes 0-60 in nine seconds instead of four, fine. If your fully loaded truck can't get there in thirty, that's more of a concern. > Hate to break it to people, but 0-60 times aren't really relevant day to day There is an onramp to a highway where people drive 75MPH around here. The onramp is a 270 degree spiral that ends in a stop sign two feet ahead of the highway. The highway there goes up a steep hill. People have died. It can be relevant. You can say the government should fix the ramp, but that doesn't mean they have or will any time soon. > and a sub 5 second time in a $50k+ luxury car is not exceptional The whole idea is to get the car with the sub-5 second time below $30K.