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Hi Cadran, congrats on Elpha and this new birth! I'm Marie and I also created a place to support women in this industry, Women Make. I was wondering, why did yo
by mariedm 8y ago
Hi Cadran, congrats on Elpha and this new birth! I'm Marie and I also created a place to support women in this industry, Women Make. I was wondering, why did you change the name?
- cbcowans 8y agoThank you, Marie! We landed on Elpha by riffing on the word alpha and the notion that we want to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha and then shortened it to elpha from there.
- mariedm 8y agoFunny, I'm actually French! Nice name anyway :)
- jedberg 8y agoDid you have any concerns over brand confusion with Elfa, the shelving system owned by the Container Store, which markets itself heavily to women (and yes, I see the rich irony in that :) ).
- kl2931 8y agoHa, we chose the name Elpha by riffing on the word alpha and the idea that we wanted to create a place where women come first. We combined alpha with the French word for she (“Elle”) to create ellepha. We shortened it to elpha from there. Plus, the .com was available. :)