4 ms·
And it says right in the article: > One might believe this means, for example, that it is a blend of various extra virgin oils from several regions .. which I
by sho 8y ago
And it says right in the article:
> One might believe this means, for example, that it is a blend of various extra virgin oils from several regions
.. which I agree with. That would certainly be my first thought, especially after the word "premium". The phrase brings to mind an expert balancing of tastes and properties, not that it's been diluted 80% with a cheaper substitute they have carefully de-emphasized on the packaging. It's definitely misleading and I hope the book is thrown at them.
- pc86 8y agoIt doesn't need to immediately convey exactly what it is - it does make it obvious this is not pure EVOO. That should be enough to take a closer look, and a closer look is all you need to actually read the label and see what's in it. > and I hope the book is thrown at them What book? Nothing here is illegal. Smarmy, absolutely, and I would buy this or anything else from that brand, but come on. "Throw the book at them!!1" doesn't really mean anything in this context.
- mcphage 8y ago> it does make it obvious this is not pure EVOO How does it make that obvious? A blend of multiple different EVOOs is not uncommon. > Nothing here is illegal. Clearly they intended to deceive. I'm not certain it's illegal in this case, but deceptive labeling sometimes is.