Apple strictly wants to control their own little sandboxes. Jobs is avowed of open standards, since this means that no one company can dominate the playing fiel

Apple strictly wants to control their own little sandboxes. Jobs is avowed of open standards, since this means that no one company can dominate the playing field. For example, Adobe was forged in the print world, where it's commonplace for a single corporation to control a proprietary standard used industry-wide. See Pantone. When they picked up Flash, it was this ideology that led them to believe that people on the web would just deal with it; accepting the fact that a single corporation would control the media standards. The W3C, on the other hand give a lot more leeway to the most flexible and attractive player. For now that is Apple, at least in the minds of average consumers. Other than using Apple's language, and their crummy drm'd videos, there's not that much locking in people. In fact, the best lock-in on the iPad is HTML5, which isn't that well supported on any other tablet on the market. (Tab, withstanding.)