He mentions a number of "de-Google" measures. Here is one he omitted: What if those running websites stopped treating "Googlebot" as different from any other "

He mentions a number of "de-Google" measures. Here is one he omitted: What if those running websites stopped treating "Googlebot" as different from any other "bot"? No more preferential treatment for Google. What if websites made it as easy as possible for anyone to download/copy/create a webcache like Google's (or even just a small cache of a particular segment of the web that interests them). Nothing would radically change and democratize the web faster. No need for every web user to use the same search engine, believing it has a superior cache. With preferential treatment removed, every search engine could have the same cache of the web's public information. We could have a content-based web instead of a location-based one. There could be unlimited locations from which to retrieve any of the web's public content. ("CDNs" already hint at the effiencies of this approach.) As another commenter points out, switching to DuckDuckGo is more or less switching to Bing, which one might argue is just a copy of the Google webcache (Microsoft did not build it from scratch).