This is a good question, and there's some more information about it here: https://www.broadcastlawblog.com/2013/01/articles/advertisers-beware-remember-that-sup

This is a good question, and there's some more information about it here: https://www.broadcastlawblog.com/2013/01/articles/advertisers-beware-remember-that-super-bowl-is-a-protected-trademark-that-cant-be-used-in-a-commercial-without-permission/ https://www.broadcastlawblog.com/2013/01/articles/advertiser... In summary: "If “Super Bowl” is used by an individual or business to describe the event and not used for commercial intent, then individuals and businesses can use the term. For example, a grocery store can say “Make sure to stock up on chips for the Super Bowl” but the store cannot say they are the “Official Super Bowl Chip Stop.”" That said, you can just avoid infringing entirely by calling it The Big Game