To expand on that comment, the goal is to de-risk any expensive effort, by front loading on cheap effort that might help rule out the nightmare scenarios (like

To expand on that comment, the goal is to de-risk any expensive effort, by front loading on cheap effort that might help rule out the nightmare scenarios (like the process of making any big decision in life). Doing studies, talking to potential customers, finding a niche to open into, etc. follow in this paradigm. If anyone desires specific suggestions elaborating along these lines, the following book might be worth checking out: If you build it, will they come? By Rob Adams https://www.goodreads.com/book/show/7876406-if-you-build-it-will-they-come https://www.goodreads.com/book/show/7876406-if-you-build-it-...