They would if I agreed, but I don't. Consumers have every right to demand better meat alternatives, but I think that's more because they're tasty and cheaper if

They would if I agreed, but I don't. Consumers have every right to demand better meat alternatives, but I think that's more because they're tasty and cheaper if anything. But they should understand that their consumption doesn't really matter and is a red herring. If you care about help solve climate change, the first step is understanding the largest contributors to it. For what it's worth, I do think that industrial agriculture is heavily flawed and unsustainable. But that cross cuts across meat and plant based agriculture, and I think it has more to do with how we turn arable land into monocultures that deplete the soil and destroy biodiversity. That's a problem, for sure, but it's not the biggest problem as far as climate change is concerned. The biggest problem with respect to climate change is sustainable industrial infrastructure. It is not enough to consume sustainable products. We must demand and politically organize for sustainable infrastructure globally -- demand the allocation of resources, the stewardship of research and infrastructural development that will require. I think moralizing about the choices of what people eat suffers from a bit of tunnel vision. I'm also skeptical of any study that draws conclusions about climate change based on 9% of something's contribution to it. What is expected to happen with the other 91%?