3 ms·
And yet Polaroid has spent considerable amounts of money on marketing. That statement is often quoted, but it's exactly backwards, and I'll raise you one more
by davidivadavid 8y ago
And yet Polaroid has spent considerable amounts of money on marketing.
That statement is often quoted, but it's exactly backwards, and I'll raise you one more sensible quote:
"Great marketing only makes a bad product fail faster." — David Ogilvy
- contingencies 8y agoOgilvy found public, untargeted advertising essentially immoral. Man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. - David Ogilvy ... via http://github.com/globalcitizen/taoup http://github.com/globalcitizen/taoup